On Premise Law

Strategy

Write each line of copy to forward the strategy and convey the appropriate tone.

What We Did

1. Edit each section down to it’s most benefit-oriented and urgency-focused communications.
2. When possible, break paragraphs into bullet points.
3. Keep the tone consistent throughout.
4. Reinforce the call-to-action.

The web is a world of short, pointed copy. There are many other places for clients to research legal information–your website should focus on distinguishing you from the competition.