Write each line of copy to forward the strategy and convey the appropriate tone.
What We Did
- Edit each section down to it’s most benefit-oriented and urgency-focused communications.
- When possible, break paragraphs into bullet points.
- Keep the tone consistent throughout.
- Reinforce the call-to-action.
The web is a world of short, pointed copy. There are many other places for clients to research legal information–your website should focus on distinguishing you from the competition.